FAQ

Questions we get a lot.

How we work, what it costs, who owns what, and where AI fits. Don't see your question? Ask us on a free call.

Working with us

Do you work nationwide and internationally?

Yes. We work with businesses across the US and around the world. Most projects run on video calls and shared workspaces, and we travel for shoots and on-site work when a project needs it.

Who will I actually work with?

A dedicated team: developers, designers and marketers, led by a designated project manager who is your single point of contact. You choose how often we check in, daily, weekly or on whatever cadence suits you, and you get a written report after every check-in.

Do you have long-term contracts or retainers?

Both, plus everything in between. Work with us per project, month to month, or on a 30, 60, 90, 180 or 365-day agreement, depending on the project. We'd rather start where it makes sense and build from there, because the best work comes from a real fit on both sides.

Do you work for equity?

Yes, for the right partner. When we believe in a founder and the idea, we're open to a reduced rate in exchange for equity, so you can move faster without spending all your runway. Every equity deal is structured case by case. Tell us about your company on a free call and we'll see if it's a fit.

Do you work with startups or only established businesses?

Both. We help founders get an MVP or brand off the ground, and we help established small and mid-size businesses modernize, automate and grow.

What industries do you work with?

A wide mix: service businesses, technology and SaaS, finance, healthcare and medical practices, real estate, hospitality and restaurants, fitness and wellness, retail and e-commerce, logistics, media and entertainment, professional services and home services. What carries across is how we work: learn your business first, then build.

Can you work with my existing website, tools or team?

Yes. We can improve or rebuild what you already have, connect the tools you already pay for, and work alongside your employees, either as consultants or by running the project for you.

Cost and timing

How much does a project cost?

There's never a one-size-fits-all price. Every business needs something different, so we scope each project around your goals and budget, then send a clear proposal before any work starts. Tell us what you're building on a free call.

How long does a website or app take?

It depends on scope, and we'll give you a timeline before we start. We'd always rather underpromise and overdeliver, so the date we give you is one we expect to beat.

How do payments work?

Usually a deposit to start, a payment at the midpoint and a final payment at completion. We can adjust the schedule to fit the project and your needs.

Ownership and after launch

Do I own the website, app, code and accounts?

Yes. We believe you're entitled to your own work. You own what we build for you and the accounts it runs on, unless we've agreed otherwise in writing.

Do you offer support and updates after launch?

Yes. Support and updates are included up to launch, and we recommend a period of ongoing support afterward. We'll suggest how many months makes sense for your project, so your systems keep improving instead of sitting still.

AI

What's in the free AI audit?

A 30-minute call about how your business actually runs. We look at where time goes, where leads slip through and which tasks repeat every day. You leave with the top three places AI could save you time or money, what each would take to set up and what it's worth. No pitch deck, no obligation.

Will AI replace my team?

That's not the question we start with. We ask what AI can take off your team's plate so they can do more of the work that matters. In an AI age, it's not who uses AI. It's who uses the AI well.

Is my business data safe with AI tools?

Yes. We match the setup to the kind of information you handle, keep access limited to what each tool needs, and for healthcare and other sensitive data we have in-house, HIPAA-certified developers and HIPAA-compliant processes.

Marketing and results

How soon will I see SEO results?

Some things work almost right away: setting up or fixing your Google Business Profile, Yelp and other listings can have an impact quickly. Lasting SEO takes time, so we recommend planning for three to six months or more to see it build.

Which ad platforms do you run?

All the major ones: Google Search, Display and Shopping, Meta (Facebook and Instagram), TikTok, Microsoft (Bing), YouTube and other video ads, OTT and connected TV, plus programmatic and direct buys with publishers. We pick the mix around where your customers actually are.

Is ad spend included in your fee?

No. Ad spend is paid to the ad platforms and is separate from our management fee. Below $5,000 a month in spend, management is a flat monthly fee or part of your retainer. Above $5,000 a month, it is 10% of spend, so our fee only grows when your campaigns do.

How do you report results?

Daily, weekly or monthly, depending on the project and the cadence you need. Reports are in plain numbers: what's working, what it cost and what we're doing next.